Having a presence on social media is imperative. It is as necessary as having a website. However, having a presence wouldn’t lead to any substantial outcomes. Your profile or presence would be one in millions and in more than a billion if you consider the largest social network on the planet. The objective of any company or an individual for that matter, such as self-employed professionals or proprietors, is optimum social media engagement.
Before we delve into how to influence social media engagement, let us quickly define what it is. Having a handful of followers or getting an odd re-tweet, a few likes once in a blue moon or some participation in trending topics are not effective engagement. You need to have an impact on the bottom line, which could be lead generation, sales or just the following of people. If you find yourself amidst rising popularity, then your social media strategy is working.
Now, let us focus on how you can influence social media engagement.
- People don’t bother any more if you have a social media presence or not. What they are concerned about is how your presence benefits them. Do you have something of value to offer? If not, then your presence is of no good. Beyond the personal benefit, there is the social aspect. People tend to follow brands or individuals who are followed by their friends, colleagues or those people who they consider as icons or some kind of influencers. You are more likely to be followed by the fans of a certain celebrity if the celebrity starts following you. This will be out of sheer curiosity for the fans. The takeaway is that you need to create a social impact with your presence. You need to establish some kind of an aura that will compel people to follow you.
- To influence social media engagement, you need to have a strong foundation. You need substantial following including likes, comments, shares, re-tweets and your website must be busy. No one likes to visit a forum that has just one post or a blog post that has been viewed by just five people. Most people want to explore what others are exploring. You can attend to this problem if you buy website traffic. Depending on how much traffic your website generates now, you can buy website traffic to increase views, impressions and you can have those stats up for the search engines to record as well as for your audience on social media platforms to check out. SEO agency services located in West Palm Beach can bring you a quick result on increasing the engagement on the social media.